Growth Hacking

Raymond Fong & Chad Riddersen

In Growth Hacking: Silicon Valley’s Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley’s fast growing tech elite, growth hacking.

Raymond and Chad’s framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC’s TV show Shark Tank.

If you’re looking for creative, cost-effective ways to grow your business, then ASP™ is the answer.

Press & Praise

Hanna & Mark, Owners of Lollaland (Shark Tank Season 3)

"A must read for any business owner that is serious about growing their business."

David Krippendorf, President of kSafe (Shark Tank Season 6)

"A clear framework for top-line growth and a treasure trove of clever 'growth hacks'."

Michele Kapustka, Owner of (Shark Tank Season 1)

"Delivers on the promise to share those 'best kept secrets' and how to easily apply them to your small business."

Raymond Fong

Raymond Fong acquired his undergraduate degree in engineering from Harvey Mudd College. While working in the aerospace industry as a systems engineer on top-secret government projects, he obtained his graduate degree in computer engineering from the University of Southern California. After five years in engineering, Raymond discovered his passion lay in marketing and consulting. He went on to establish himself as a recognized expert in the digital marketing arena. Since 2005, he has coached, mentored, and trained tens of thousands of business owners around the world on the intricacies of entrepreneurship and marketing. He currently lives in Los Angeles, CA and consults as a growth hacker for a wide spectrum of businesses. He may be reached at

Chad Riddersen

Chad Riddersen is a former investment banker turned growth hacker and co-founder of Deviate Labs, a growth hacking consulting agency. Chad graduated from the University of Southern California at 20, and started his career at Deloitte followed by two boutique investment banking firms focusing on internet and digital media. He has worked with a broad range of clients including Boeing, Dollar Shave Club, and a half dozen companies from ABC’s show the Shark Tank. Chad was born and raised in Minnesota, spent time as a “digital nomad” traveling Europe, and currently resides in Los Angeles, California. Read more at

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