Free PR

Cameron Herold & Adrian Salamunovic

Public relations has always been an essential part of doing business which is probably why you’re shelling out big money to an outside PR firm. But the truth is that you don’t need them. You already have all the necessary tools in-house to do as good a job as the so-called experts.

Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders.

Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy.

In Free PR, you’ll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to:

  • Build your own in-house PR team
  • Provide effective interviews
  • Score great media coverage for free with just a few easy steps

Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business.

You’ve got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself. Learn the secrets to landing TONS of Free PR for your company.

Press & Praise

Kevin O'Leary, Shark on ABC's Shark Tank

"I think PR is the core for promoting any business. Public relations acquires customers! That's what's cool about this book."

Peter Shankman, Founder, Help a Reporter Out (HARO)

"The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you've been looking for."

Dan Martell, Serial Entrepreneur & Investor (Intercom.io, Unbounce)

"Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it."

Cameron Herold & Adrian Salamunovic

Cameron Herold is known around the world as The CEO Whisperer. He is the mastermind behind hundreds of companies’ exponential growth. Cameron’s built a dynamic consultancy- his clients have included a ‘Big 4’ wireless carrier and a monarchy. What do his clients say they like most about him? He isn’t a theory guy- they like that Cameron speaks only from experience. He earned his reputation as the business growth guru by guiding his clients to double their profit and double their revenue in just three years or less. Cameron was an entrepreneur from day 1. At age 21, he had 14 employees. By 35, he’d help build his first two $100 million dollar companies. By the age of 42, Cameron engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue, and 3100 employees– and he did that in just six years. His companies landed over 5,200 media placements in that same six years, including coverage on Oprah. Not only does Cameron know how to grow businesses, but his delivery from the stage is second to none—the current publisher of Forbes magazine, Rich Karlgaard, stated “Cameron Herold is the best speaker I’ve ever heard…he hits grand slams”. When Cameron steps off the stage, he doesn’t stop teaching. Cameron is a top rated international speaker and has been paid to speak in 26 countries. He is also the top-rated lecturer at EO/MIT’s Entrepreneurial Masters Program and a powerful and effective speaker at Chief Executive Officer and Chief Operating Officer leadership events around the world.

Adrian Salamunovic is the founder of DNA11 and CanvasPop, which he bootstrapped to eight-figure sales. He is also a start-up advisor, investor, and PR expert who is passionate about helping entrepreneurs amplify their companies. Adrian has strategized the launch and continued success of many businesses, helping both his own and his clients’ companies generate hundreds of millions of free media impressions. Adrian has attained massive exposure to launch brands into mainstream success. His companies have been featured in the New York Times, Wall Street Journal, Today Show, Good Morning America, The Big Idea with Donny Deutsch, CNN, MSNBC, TechCrunch, Mashable, Fast Company, Forbes, The Verge, and WIRED. Adrian even had an episode of CSI: NY written around one of his products.


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