Fire Them Now
Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you’re getting the best, you need to know how to demand better—by learning from the incredible strategies of the fast-paced arena of political marketing.
In Fire Them Now, Phillip Stutts illuminates common failures within the digital marketing industry and explores the strategies and tactics used in politics that win for businesses. He examines why political marketers are producing some of the most successful marketing in the game—working with limited budgets and tight deadlines while demonstrating unwavering work ethic, adaptability, and proactivity.
This eye-opening guide offers a new pathway for businesses to succeed in an ever-changing economy, providing the tools you’ll need to challenge your current digital marketing agency. And if they can’t deliver the win, Fire Them Now!
Press & Praise
"There is no one who knows more about digital marketing agencies and what they do wrong than Phillip Stutts. If you spend money with a digital marketing agency, you need to drop everything and read this book right now."
"I'm from the other side of the political aisle, but I can tell you without reservation that the advice in Fire Them Now transcends partisanship. Phillip Stutts uncovers the truth about how to truly win big in business with unflinching honesty and humor. Best of all, it's not just empty platitudes. He provides you with actual tools to succeed. Fire Them Now is essential reading for anyone in business or politics."
"Phillip Stutts is a regular guest on my ESPN TV and radio show, and I find him smart, funny, and totally entertaining. Fire Them Now is an incredibly insightful look at how political strategies can transform digital media marketing. It's a must-read!"