Find Your Yellow Tux

Jesse Cole

Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not–you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite.

In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes – P. T. Barnum, Walt Disney, and MLB owner Bill Veeck – Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond.

The time to break the mold is now – with Find Your Yellow Tux, you’ll discover how to find joy and success in everything you do.

Press & Praise

Mike Michalowicz, author of Profit First

"Jesse Cole is a one-in-a-million guy. He is a wildly successful entrepreneur. He slaps innovation in the face with more innovation. Jesse's extraordinary energy and knowledge is coupled with true humility, humor, and entertainment. Find Your Yellow Tux is highly entertaining and a must-read for every entrepreneur. Read it today. You will only regret it if you don't!"

Joe Calloway, author of Be The Best At What Matters Most

"Jesse is a fearless, bold, and wildly innovative entrepreneur, and his story teaches valuable lessons for anyone wanting to succeed in business and in life. Find Your Yellow Tux is truly a textbook on success. I highly recommend it!"

Pat Williams, Orlando Magic Senior Vice President and author of Coach Wooden's Forgotten Team

"From the minute I picked up Find Your Yellow Tux, I knew it was something special. Jesse is a born storyteller, and his story will inspire anyone to stop standing still and start standing out."

Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. He’s been featured on MSNBC and as a keynote speaker all over the country, promoting his motto “If it’s normal, do the exact opposite.”

His teams have welcomed more than 1 million fans to their ballparks and have been featured on CNN and ESPN. Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships.

The Savannah Bananas currently have sold out every game for two straight seasons and have a waiting list in the thousands for tickets.

Cole believes to be successful you need to Stand Out and Be Different. He release daily videos and blogs on LinkedIn and a blog. He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers.

Cole is the Host of the Business Done Differently Podcast.

More Lioncrest Work

View All Books