Andrew Thorp King

Failure can ruin lives and families. There’s no denying it. It can destroy your health and obliterate your self-esteem. But it also holds a lot of value on the road to success.

FAILURE RULES! walks you through five essential rules to help you pull value from any failure—as proven by Andrew Thorp King’s personal stories of dramatic, cascading failures in business, relationships, art, and life.

Journey through key failure lessons from a wildly diverse set of successful entrepreneurscreativesand authentics, including Winston Churchill, Sara Blakely, Henry Rollins, Andrew Yang, Toby Keith, Ryan Holiday, David Goggins, Glenn Beck, Neil deGrasse Tyson, Billie Jean King, Srinivas Rao, Dwayne “The Rock” Johnson, J.K. Rowling, and many, many more.

The experience and immediate tangible results of failure suck. But if you follow the rules of failure—seeing beyond the mess and picking through the good stuff left in the rubble—you can move forward into success.

Embrace the F-word and let hard times make you stronger. Because after it sucks, FAILURE RULES!

Press & Praise

Christian Picciolini, anti-racist activist and author of Breaking Hate

In FAILURE RULES!, King distills the essence of truly learning from one's challenges and hardships and channeling that energy into making good happen.

Rick Rodriguez, founder of West Tampa Tobacco Co., former master blender for CAO Cigars

Everybody comes to a fork in the road. Maybe this book will help you continue your journey. Life isn't about how many times you hit the canvas; it's about how many times you get up and continue to fight.

Andrew Wilkow, host of Wilkow Majority on Sirius XM

Failure is a discipline unto itself; it must guide your decision-making even when you're being bold and taking risks. Just because you may encounter someone who has cheated their way up doesn't mean you should too. Fail upward instead. Integrity is far more appealing than deceitfulness. So, if you're not content with your circumstances, if you believe in the dynamic power of rugged individualism, and if you reject the rigidity of class thinking, then read this book and push your way forward.

Andrew Thorp King is an executive fintech banker, spy novelist, speaker, punk rocker, podcaster, ex-bodybuilder, cigar lover, and serial entrepreneur. He founded two independent record labels—Thorp Records and Sailor’s Grave Records—and has invested in many spaces, including online lending, fitness, lead generation, and independent music.

Andrew Thorp King is also a serial failure. He has crashed and burned through bankruptcy, divorce, mortgage default, public assistance, and multiple business failures. But, like a jack-in-the-box after a punch, he pops back up every time, rebuilding his life—informed by failure—with a big smile on his face.

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