Explosive Growth

Cliff Lerner

Explosive Growth is a Business Book like no other. This compelling and inspiring narrative gives entrepreneurs a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, and numerous case studies to help your startup achieve explosive growth.

Cliff Lerner’s online dating startup, Snap Interactive, was running out of money when he bet the company’s fortunes on a then-unknown platform called Facebook. The app suddenly began to acquire 100,000 new users daily for free, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.

Explosive Growth reveals this incredible untold story along with the detailed growth frameworks that propelled this tiny startup to grow to 100 Million Users.

You will learn how to:

  • IGNITE EXPLOSIVE GROWTH by creating a remarkable product
  • Explore valuable VIRAL GROWTH strategies to grow rapidly
  • Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
  • Create a thriving culture of PASSIONATE EMPLOYEES and constant INNOVATION


Who Is This Book For?

Entrepreneurs & Startups: Get our lessons learned growing to 100 MILLION USERS

Growth Hackers, Marketing, Product Management & Data Analytics: Learn the VIRAL FEATURES and strategies we used to acquire 100,000 USERS PER DAY — without spending a penny on advertising.

Public Relations: Get our PR PLAYBOOK with our best media hacks.

CEOs: Create a THRIVING CULTURE of passionate employees and constant innovation. Get over 70 proven ‘Explosive Growth Tips’ in marketing, leadership, management, and more.

Fans Of The Movie ‘The Social Network’: This thrilling story has many parallels to ‘The Social Network.’ Learn the wild story behind the first Facebook Dating App and its wild roller coaster ride to 100 million users.

Press & Praise

Andrew Weinreich, Inventor of Social Networking

"Lessons for startups and CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know."

David Perry, Digital Sales & Business Development Expert at Google, Adobe, & Amazon, Startup Advisor

"Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories."

Payal Kadakia, Founder & Executive Chairman of ClassPass

"A must-read for founders and CEOs who want to achieve rapid growth while also building a great product and company."

Cliff Lerner

Cliff gave up a lucrative Wall Street career to launch an online dating start-up called SNAP Interactive. With little funding, Snap established itself as the leader and pioneers in the online dating industry, becoming the first social media company to become publicly traded in 2006.

SNAP’s dating apps have attracted over 100 million users and pioneered numerous online dating innovations including being the first dating site to integrate Facebook’s social features into the online dating experience. SNAP’s revenue grew 4,412 percent from 2007 to 2011, making it the 9th fastest growing internet company in the US.

Cliff served as Snap’s CEO for 11 years until 2016 when it was acquired. Since, Cliff has focused on publishing his first book called, Explosive Growth: A Few Things I Learned While Growing To 100 Million Users – And Losing $78 Million. Explosive Growth has been described as a business book like no other, giving real-time insights into the lessons learned of growing Snap’s apps to 100 million users, all told through hilarious stories and case-studies.

Cliff is a leading social media and online dating visionary and spokesperson. He has appeared on CNBC, Bloomberg, Fortune TV, and many other top tier media outlets, while his products have been featured in the Wall Street Journal and The New York Times.

He grew up in long island, lives in Manhattan, and enjoys a good steak, karaoke, traveling, and playing basketball where you can usually find him working on his 3-point shot.

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