Change (the) Management

Al Comeaux

There’s a reason two-thirds of organizational change initiatives are unsuccessful and an estimated $2 trillion is wasted on change each year: change efforts are largely one-dimensional. Now, Change (the) Management brings a second dimension to the conversation. In addition to setting rational goals, leaders also must become deeply involved in the change process—not outsourcing it to others. They must pull their people through the change, reaching them on an emotional level rather than pushing change on their people transactionally. With well-told stories that illustrate the need for this fundamentally new way of thinking, this book finally speaks straight to leaders to help them re-think how to manage change…and even how to lead every day. Instead of drawing on the work of outside observers, Change (the) Management draws on the author’s decades of experience in-seat as a change champion and senior executive at well-known companies as well as decades of research on the subject of organizational change.

Press & Praise

Beth Comstock, author of Imagine It Forward, and former vice chair of GE

"Al Comeaux brings a series of fresh perspectives on navigating change at work. Let this be your guide for leading your organization successfully through change."

Donald J. Carty, former chairman and CEO of American Airlines

"The rough-and-tumble airline industry of the 1990s was a fantastic place for someone to learn how to drive change, and I watched Al Comeaux do it. He's clearly built on his experience and offers us fresh lessons on change in this helpful new book."

Michelle Peluso, former CEO of Travelocity

"Al Comeaux has done a terrific job distilling what we all need to remember when we are in the middle of real cultural change. Having worked alongside him as we designed and implemented Travelocity's Customer Service Guarantee, I know full well what a great thought partner he is."

Al Comeaux

Al Comeaux, a former executive at Travelocity, GE and American Airlines, is a decorated corporate pioneer and global authority on change from inside organizations. His career championing change as a senior leader at uber-disruptive dot-coms as well as established, world-renowned companies–and his 20-year journey researching why so many change efforts fail and what’s needed for success–make him one of the world’s most forward thinkers on what leaders must do–and how they must think–to succeed at change.

In 2019, Al founded Primed for Change, a disruptive new project created to prepare leaders to take organizations successfully through change. Al and his family live in Ft. Worth, TX, where he is deeply involved in his family, faith, and community.

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