Build What Matters

Ben Foster & Rajesh Nerlikar

Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.

Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.

In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.

Press & Praise

Marty Cagan, Founder of Silicon Valley Product Group and Author of Inspired

"Ben and Rajesh's book reminds product teams what is most important--the customer--and that enabling technology is there to solve problems for our customers in ways that are just now possible."

Melissa Perri, Author of Escaping the Build Trap and CEO of Produx Labs

"Putting your customer at the center of your product vision is essential for any company to succeed today. Build What Matters outlines how to do just that, priming your company for growth."

Gibson Biddle, Former Vice President of Product at Netflix

"Build What Matters thoughtfully explains what it means to be a product-driven company. It presents a clear process for leading with a customer-centric vision, making it a must-read for current and aspiring product leaders."

Ben Foster

Ben Foster and Rajesh Nerlikar co-founded Prodify, a product management advisory firm  that’s served more than 60 software companies in the past 6 years.

Featured as a speaker at top industry events and on numerous podcasts, Ben has more than 20 years of product management experience. He is chief product officer at WHOOP and was formerly a senior product manager at eBay, vice president of product at Opower, and chief product officer at GoCanvas.

Rajesh Nerlikar

Ben Foster and Rajesh Nerlikar co-founded Prodify, a product management advisory firm  that’s served more than 60 software companies in the past 6 years.

Rajesh has more than 15 years of product management experience. Prior to becoming chief product advisor at Prodify, he was a technology consultant at Accenture, an entrepreneur, a product manager at Opower, a senior product manager at HelloWallet, and a director of product at Morningstar. He is also currently serving as vice president of product at Savonix, a Prodify client.


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