Build What Matters
Ben Foster & Rajesh Nerlikar
Rapid iteration, A/B testing, and growth hacking—these buzzwords have everyone’s attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer’s definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you’ll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Press & Praise
"Ben and Rajesh's book reminds product teams what is most important--the customer--and that enabling technology is there to solve problems for our customers in ways that are just now possible."
"Putting your customer at the center of your product vision is essential for any company to succeed today. Build What Matters outlines how to do just that, priming your company for growth."
"Build What Matters thoughtfully explains what it means to be a product-driven company. It presents a clear process for leading with a customer-centric vision, making it a must-read for current and aspiring product leaders."