Blue Is the New White

Josh Zolin

Becoming successful in today’s America is simple: graduate high school, go to a good college, and get a white-collar job. That path is going to lead you to the biggest paycheck and the best opportunities. Right?

The truth is, some of the most lucrative jobs out there are blue-collar jobs—yet society pushes the perception that being an auto mechanic, plumber, electrician, or construction worker somehow indicates a lack of success. A career in the skilled trades was once regarded as a good, honest profession. Now, we discourage young people from pursuing those careers in favor of racking up massive student loan debt and pursuing professional careers that may not always play to their strengths.

In Blue Is the New White, Josh Zolin shows that success doesn’t have to mean a college degree. He discovered this firsthand, rising through hard work from a technician at his dad’s small business to the CEO of a multimillion-dollar company. There is more than one path to a stable career and a great financial future; in this book, you’ll learn just how many opportunities await you in places you never thought to look.

Press & Praise

Richard Farrell Jr, CEO Malachy Parts & Service

"Josh started with his father, a family business, that has grown where it has to this day because of his laser-focus vision. When it comes to having your finger on the pulse of the industry, Josh Zolin is leading the way. His knowledge on all sectors of the industry, from technical to planned maintenance to leading people and operations, is second to none. The food equipment service industry is strong and growing, and Josh sees the potential and opportunities not only for his business but for the entire country. This book comes at an important time for our youth and anyone looking for a rewarding, lucrative career."

Aaron Salow, CEO XOi Technologies

"Josh Zolin embodies the soul of true blue-collar ethos: salt of the earth, hard-working, and no BS. Instead of just whining like most, he is doing something about the skilled trades issue by tackling the real issues head on in his business and in this book."

Josh Zolin

Josh Zolin is the CEO of Windy City Equipment Services, a restaurant equipment repair and HVAC company. From his beginnings as a technician, Josh rose through the ranks to become CEO, helping to grow the company from just him and his dad to forty employees. From 2014 to 2017, Windy City’s annual revenue rose from $1.2 million to $4.9 million, and in 2018 the company was named to Inc. 5000, earning spot number 1,429 of the 5,000 fastest-growing companies in America. Josh lives in Gilbert, Arizona, with his wife and two daughters.

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