Behind the Red Velvet Curtain

Cindy Lo

Event planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work.

In Behind the Red Velvet Curtain, Cindy Y. Lo, DMCP, shares her insights and stories about how she built an international award-winning company, Red Velvet Events, a Global DMC Partner (RVE), and made it a roaring success. From Cindy’s triumphs–and from her mistakes–you’ll learn how to

  • Unlock your creativity
  • Find the right clients
  • Handle finances
  • Take risks
  • Master networking
  • Use social media as a powerful business tool
  • Define your company culture
  • And more

Behind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy’s help, you’ll soon Outplan. Outplay. Outparty!® the competition with a profitable new career that you can be passionate about.

Press & Praise

Andrea Michaels, President of Extraordinary Events and author of Reflections of a Successful Wallflower

"Driven by logic and passion, Cindy has written a book that is a true "how to" for success in the event business. With the most generous, compassionate, and valuable insights, Cindy writes with a voice that is not only engaging but fundamentally educational. In the end, readers will have the information they need to feel informed and supported as well as inspired. Every sentence is articulate and invites the reader to keep reading more and more. A must for every event planner's reading."

Mary Baird-Wilcock, CSEP, CEO of The Simplifiers

"Cindy and I have been fellow entrepreneurs since we both started our businesses in the early 2000's. Though we are technically (by definition) competitors, Cindy is one of my most trusted business confidants, who truly champions the core value of ""community over competition"" as a leader in our industry.

A must read for anyone looking to start their own events business in this fast-paced and rewarding industry. This book is like having a virtual Cindy in your back pocket."

Faith Ward, Senior Sales Manager of Palmer Events Center

"Cindy writes in such a conversational, pleasant tone. Reading through the pages of how she said goodbye to a lucrative corporate job and instead leaned into the unknown of event planning was as enjoyable as sitting with Cindy over a cup of coffee and personally hearing her inspiring journey towards becoming a top event strategist in our challenging industry."

Cindy Lo

Cindy Y. Lo DMCP is the founder, owner, and chief event strategist of Red Velvet Events, a Global DMC Partner (RVE) and an international award-winning, full-service creative events agency. A graduate of the McCombs School of Business at The University of Texas at Austin, Cindy began her career at Trilogy Software, a tech startup, before launching RVE as a solo endeavor in 2002. She is a self-taught event professional with an eye for detail, a flair for design, and a finger on the pulse of all things digital. Texas-born and raised, Cindy lives in Austin with her husband and two children.

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