Behind the Red Velvet Curtain
Event planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work.
In Behind the Red Velvet Curtain, Cindy Y. Lo, DMCP, shares her insights and stories about how she built an international award-winning company, Red Velvet Events, a Global DMC Partner (RVE), and made it a roaring success. From Cindy’s triumphs–and from her mistakes–you’ll learn how to
- Unlock your creativity
- Find the right clients
- Handle finances
- Take risks
- Master networking
- Use social media as a powerful business tool
- Define your company culture
- And more
Behind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy’s help, you’ll soon Outplan. Outplay. Outparty!® the competition with a profitable new career that you can be passionate about.
Press & Praise
"Driven by logic and passion, Cindy has written a book that is a true "how to" for success in the event business. With the most generous, compassionate, and valuable insights, Cindy writes with a voice that is not only engaging but fundamentally educational. In the end, readers will have the information they need to feel informed and supported as well as inspired. Every sentence is articulate and invites the reader to keep reading more and more. A must for every event planner's reading."
"Cindy and I have been fellow entrepreneurs since we both started our businesses in the early 2000's. Though we are technically (by definition) competitors, Cindy is one of my most trusted business confidants, who truly champions the core value of ""community over competition"" as a leader in our industry.
A must read for anyone looking to start their own events business in this fast-paced and rewarding industry. This book is like having a virtual Cindy in your back pocket."
"Cindy writes in such a conversational, pleasant tone. Reading through the pages of how she said goodbye to a lucrative corporate job and instead leaned into the unknown of event planning was as enjoyable as sitting with Cindy over a cup of coffee and personally hearing her inspiring journey towards becoming a top event strategist in our challenging industry."