Be a Better Team by Friday

Justin Follin and David Butlein Greenspan

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Be a Better Team by Friday is a visionary, how-to guide for CEOs, top leaders, and team managers committed to achieving massive gains.

As your company’s growth accelerates, the heat turns up, and teams break down. It gets harder to work together when things get tough. This book reveals the surprisingly simple skills required to get your team to the top. Fast.

Learn proven strategies to inspire your teams to think bigger, communicate better, collaborate more effectively, and achieve your most ambitious goals.

This isn’t just theory. The seven proven practices detailed inside are actionable tactics focused on getting remarkable results while improving morale.

Real-world examples, client stories, research, and clear, easy-to-follow instructions will show you exactly what it takes to become a high-performance team. Apply these powerful tools and watch your team transform. You’ll build camaraderie. You’ll have more fun. Even better, your team and your company will win.

Press & Praise

Chris Dillie, CEO of ESO Solutions

We've been on one hell of a ride with BLUECASE! David and Justin supported us through thirteen acquisitions, growing our customer base from 500 to over 10,000, expanding our team from 50 to over 400, and growing from one location to five. The foundational work with BLUECASE enabled us to take our workforce fully remote during the pandemic. They've been one of our top resources during COVID-19. We've integrated many tools and practices in this book into day-to-day operations, strengthening our culture and leadership as we have scaled.

Brandon Lloyd, Former CEO of Bypass

Read this book if you want to see your organization change in real time! Before BLUECASE, we had two cultures and morale was at an all-time low. I was skeptical about whether they could help us bridge the cultural divide. BLUECASE surprised me—they delivered on everything they said they'd do. After our first session, we were a better team, just like the book promises. Their approach profoundly energized and bonded the team, resulting in a seismic cultural shift I never thought possible. Over two years, they helped us address company-wide breakdowns, grow, and, eventually, sell the company to one of the largest fintech companies in the world.

L. Joe Boyer, CEO of ATLAS

Be a Better Team by Friday leads to immediate results that make a big difference. As the CEO of one of the largest public infrastructure services companies in the US, I relied on Justin and David to help align merging teams under one umbrella. BLUECASE laid the foundation in a couple of days, proving crucial to our current leadership culture. They encouraged me to be an authentic, heart-led CEO to identify and model our core values and speak my vision. Our coaching relationship has turned into genuine camaraderie, deep respect, and friendship.

JUSTIN FOLLIN is a lifelong student and teacher of what brings out the best in people and a trusted advisor to leaders in fast-growth business sectors. Along with co-author and founder DAVID BUTLEIN GREENSPAN, Justin is the co-founder and managing partner of BLUECASE Strategic Partners.

Drawing from David’s PhD in high-performance psychology and their combined twenty-five years of organizational consulting expertise, Justin and David specialize in solving leadership cultural problems that inevitably come with scale. They have successfully coached CEOs and leadership teams in publicly traded companies and in rapidly scaling, private-equity backed businesses ranging from $20M to $2B in revenue.

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