A Fool’s Errand

Roy Cook

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Unless you’ve been living under a rock, you’ve heard how important it is to set goals. You’ve probably also heard a million different life hacks to help you reach them: get more sleep, meditate, journal. That’s all helpful advice, but when push comes to shove, it won’t help you lead a more fulfilling, peaceful life.

That’s because the key to success is how you pick the best goals…for you. The goals you set must be consistent with your inner core values. As Roy Cook shows, every person has 10-20 core values, unique to them. And when you build a life around your core values, success will follow.

In the words of Socrates, “The unexamined life is not worth living.” A Fool’s Errand is your indispensable guide to self-examination and value-oriented living. You will learn what core values are, how to discover them, and how to use your values to make wise goal choices.

You don’t need life hacks. All the tools you need are already inside you.

Roy Cook‘s educational background is in mathematics and engineering physics, but he spent his early career as a marketing manager for Procter & Gamble in Cincinnati. He later became an entrepreneur and ran a national marketing company that dealt with top 50 Blue Chip Companies.

Roy’s professional life has undergone many evolutions, but he has retained a long-standing interest in how individuals can best achieve fulfillment and peace of mind. The principles that he’s developed helped him retire just eleven years after starting his own company. Now, Roy lives in a small town in Northern California with his wife and three cats.

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